CCF-BMW Warm Heart Fund (WHF), the first special corporate fund in the automotive industry, was set up by BMW China Automotive Trading Ltd. and BMW Brilliance Automotive Ltd. in partnership with the China Charity Federation after the 2008 Wenchuan earthquake. Since its launch, BMW WHF has conducted a variety of public welfare activities covering areas such as education, intangible cultural heritage safeguarding, poverty alleviation, post-earthquake reconstruction, and environmental conservation. BMW WHF takes the lead in showing support to disaster-stricken areas, standing together with disaster victims to face the difficulties when major natural disasters, infectious disease epidemics and other incidents occur. As a prospective exploration of BMW in the field of public welfare, the fund gathered the strength of BMW associates, dealers and customers at the beginning of its establishment to drive higher stakeholder engagement in public welfare and continuously contribute to Chinese society through this platform.
In the past ten years, CCF-WHF has accumulatively invested more than 95 million yuan. The donation has been used not only to support BMW China’s CSR projects such as BMW Children’s Traffic Safety Education (CTSE), BMW China Cultural Journey, and BMW Joy Home, but also emergency disaster relief projects such as the post-disaster reconstruction of Wenchuan in Sichuan and Yushu in Qinghai and, most recently, the battle against COVID-19. More than 250 BMW dealers and 100,000 customers and associates have participated in a variety of public campaigns, benefiting more than 2,800,000 people.
Equipped with years of experience in exploring CSR concept and practice, BMW China Automotive Trading Ltd. and BMW Brilliance Automotive Ltd. look towards the future in its continuous and solid commitment to contribute to Chinese society, leveraging innovative strategic thinking and a wide range of social forces to effectively solve more urgent social challenges.
In 2020, BMW China Automotive Trading Ltd. and BMW Brilliance Automotive Ltd. jointly donated 10 million yuan and partnered up with the China Education Development Foundation (CEDF) to establish CEDF-BMW WHF, opening a brand new chapter of BMW Warm Heart Fund. The fund will mainly be used on education support, cultural conservation, social care (including major disasters), poverty alleviation, ecological and environmental protection, voluntary services, etc. At the same time, BMW China Automotive Trading Ltd. and BMW Brilliance Automotive Ltd. will work together to expand new CSR areas with BMW associates, dealers, customers and partners based on the changing demands of social issues in China. In the future, CEDF-BMW WHF will continue to serve as a platform for stakeholders to extensively participate in BMW China’s CSR projects. It will support the evolution of BMW’s strategic CSR projects in a more scientific, efficient and time-effective manner, and contribute to the development of Chinese society.